So many people ask the same question: Is Multi-level Marketing a REAL Business? Is it truly a business that can produce a living and income? Is it a REAL distribution business? It is a business that operates for the customer’s satisfaction, and always looks to gain new customers?

Here is the answer: YES.

How and why does it qualify as a business? Every business has certain traits and functions that are needed to do business and stay in business. We have developed what we call the “7 Business Factors Test”, and you have to ask these questions to see if it qualifies as a business. All businesses, no matter whether it is a traditional business or a non-traditional business, (such as MLM), answer these questions in the affirmative.

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Have you ever wondered what the difference is between a business that consistently grows and another that struggles just to make ends meet? Or why a business that was started in a basement of a home can outperform some of the best-run “big” companies in sales and profits?

Two businesses, operating in the same marketing arena and selling the same products or services, can have extraordinarily different results. How can one business continually grow and prosper, while the other struggles? How can one business owner run a highly successful business while still spending a good portion of his or her time away from the business on trips and vacations with the family, and another owner work day and night only to see his business fail?

Such questions have always intrigued me. In my quest to answer them, I sought input from successful business owners. I became a student of business. I read every business book I could get my hands on. I enrolled in seminars and courses across the country. I listened to audio and videotapes of some of the greatest minds in business.

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